As gender norms shift, “women’s brands” are going after a new demo: men

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As gender norms shift, “women’s brands” are going after a new demo: men

When designers Monica Zwirner and Lucy Wallace Eustice launched their women’s handbag startup MZ Wallace in 2000, they spent a lot of time pondering what they should call their new brand. The considered following the path of many other American designers-Kates Spade, Tory Burch, Rebecca Minkoff-and simply using their own names.

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